claire glisson
growth marketing for tech startups
I build tailored brand & marketing solutions that spur fast growth for tech startups & scaleups
"I'm amazed at what you've accomplished in just a few weeks. Your work is superb."
- Dedric R., Founder, Moxion
what I do
tailored brand & marketing solutions that spur fast growth for tech startups & scaleups
01
brand strategy
developing a strong brand foundation, rooted in customer insights, so your company can tell consistent stories as you grow
02
go-to-market & launch planning
developing customer-centric launch plans to capture the right interest from the right people, at the right times
03
pipeline & funnel development
building scalable marketing funnels that drive inbound interest
04
ongoing marketing support
acting as a fractional marketing lead, offering tactical & executional work to ensure your goals are met
05
building & scaling teams
placing the right talent at the right times to scale your marketing function
my approach
I'm a brand strategist
who fell into startups.
With 9 years of experience in brand marketing, I'm a trained brand strategist who fell into the world of tech startups during the pre-pandemic tech boom. At the time, I was a full time team member at The Mom Complex, a boutique brand consultancy firm based in Richmond, VA. They brought me in to work on the launch of a new technology vertical within the company. I fell in love with the process of building new tech products, and the rest is history.
I have a master's degree in brand strategy from the VCU Brandcenter and a mix of experience consulting with agencies on quick-turn brand strategy sprints, and working directly with tech startups as a fractional marketing leader. My background in brand strategy is what makes me an exceptional marketer - while many Adland strategists struggle to jump from high brand strategy to marketing execution, I do both. Every recommendation is rooted in customer, cultural and competitive insight. But I work beyond the deck, to turn strategic direction into tangible marketing results.
case studies
results that speak for themselves
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