claire glisson
developing a demand gernation machine for Aqfer
Aqfer is a marketing data engine that helps enterprise MarTech, AdTech and DataTech providers solve their big data activation challenges. The platform collects, collates and prepares marketing data for activation.
by the numbers
2 year timeline
I've been working with Aqfer since 2022 as their fractional Head of Content Marketing.
2 new content formats
Together we built a content-driven demand gen machine from scratch - starting small, building to include new media types to drive interest and demand.
15-20 right-fit MQLs delivered month over month
In an incredibly niche industry with a small, known list of prospects, our funnel sucessfully drives a modest, but right-fit pipeline of demand.
Aqfer is a Marketing Data Platform serving enterprise Martech and Adtech companies. I worked with the Aqfer team for 2 years helping their marketing team to become revenue responsible. As their fractional Head of Content, I developed their first inbound demand generation machine, building their demand generation capabilities from scratch. They went from heavy focus on sales enablement to delivering 15-20 right-fit MQLs per month in an incredibly niche market. I've expanded the program from a simple B2B model of lead magnet to contact capture and email nurture to a broader media machine driving top of funnel awareness, and showcasing the Founder & CEO as the thought leader he is via promotional partnerships, LinkedIn takeovers and a podcast that brings industry thought leaders together to share insights.