claire glisson
brand research to focus messaging
Gyrus is a Learning Management Platform serving customers working in high-compliance environments (healthcare, government contractors, construction, etc)
by the numbers
1 cohesive brand strategy
4 months and hundreds hours of research resulted in a cohesive brand strategy to revamp Gyrus's product positioning and brand messaging, via this agency partnership project.
100 customers interviewed, 20 customers surveyed
One survey, multiple focus groups and many 1:1 interviews helped us understand customer pain points and key differentiators for the Gyrus brand.
150 brand assets reviewed
From internal research to external marketing content, we reviewed the entirety of Gyrus's brand presence to make our recommendation
Gyrus is a Learning Management Platform serving customers working in high-compliance environments (healthcare, government contractors, construction, etc). Gyrus came to the agency I was working with because they needed to better understand who their best customers truly are, in order to focus both product development and outreach strategies. I led a market research exercise designed to understand what makes Gyrus unique from competitors. The company’s most loyal customers reported two key differentiators between Gyrus and other LMS platforms they’ve worked with: an ability to respond quickly to custom/new tech requests, and a superior handling of educational content in regulatory environments. We delivered a positioning and messaging framework to hone in these differentiators and help Gyrus focus on attracting their best potential customers.