claire glisson
launching a challenger brand
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Moxion is a very early stage startup in the rideshare space, seeking to break up the Uber/Lyft duopoly
by the numbers
2 customer surveys launched
In just 3 weeks with Moxion, we've gathered quick customer feedback from potential drivers and riders.
1 initial brand plan delivered
With early stage startups, speed is key - though not quite as researched and thorough as I typically like to be, I delivered a brand plan to inform a foundation for launch just 3 weeks into working with Moxion.
1 splash page developed
A small but mighty brand foundation was enough to inform a key differentiator: choice. I build that messaging out into a very simple splash page to anchor our launch to test markets.
Moxion is a not-yet-launched rideshare startup that seeks to demolish the Uber/Lyft duopoly by empowering drivers and riders with more choice. I was approached by the founder at the end of 2024 to help drive initial grand and go-to-market strategies. In the ~1 month since I’ve joined the team, I was able to build on some foundational market research to develop a preliminary brand strategy and launch plans to introduce the platform in test markets. Check back in for more progress!