claire glisson
positioning an ecommerce startup for sale
Prepdeck was, at the time, an emerging ecommerce startup selling innovative products to save time in the kitchen D2C. The brand sold in 2023.
by the numbers
1 year timeline
I joined Prepdeck for an initial audience identification and messaging development project. That turned into a 1 year stint as their head of marketing to drive D2C sales.
$70K MRR - a 300% revenue increase over the course of 8 months
Following implementation of focused messaging for targeted audiences, Prepdeck saw an immediate increase in sales driven by paid media and email.
3 new product verticals
This seemingly overnight success allowed Prepdeck to invest in 3 new product lines, ultimately positoning the brand for sale in 2023.
Prepdeck is a (now sold) D2C ecommerce brand. They came to me because revenue was stagnating and they knew they needed to improve messaging to core consumers. I started with a light-touch market research sprint to understand the pain points and drivers of Prepdeck’s most loyal customers. I developed a refreshed brand strategy and messaging plan based on my findings. I joined Prepdeck for 1 year as their fractional head of marketing to lead implementation of the new strategy. These multi-channel marketing efforts resulted in a 300% increase in MRR and expansion into 3 new verticals, positioning the company for sale.